Reader Profile
Reader Profile Research
What are reader profiles?
A reader profile is a visual representation of the audiences interests, and is a good guide on the adverts featured in the magazine. It also features a text section, This is the main source of information on the reader profile, it gives how much money has been injected into brands because of the magazine, for example it says on average NME readers spend £152 on footwear on average per year. It also gives simple information such as: Age, Gender and Social Class.
What is the purpose of a reader profile?
The purpose of a reader profile is to ensure that the magazine is targeted at the correct audience. This is so the magazine advertises the correct product, for example in NME it will advertise more manly products such as Jack Daniel and Puma. Reader profiles are not just useful to show what the reader of a certain magazine like, It tells people what the whole genre enjoys. This means that people who are creating a magazine for the Rock genre can look at reader profiles for NME and Kerrang! This will tell the maker of the magazine what adverts will be the most effective in the magazine.
The purpose of a reader profile is to ensure that the magazine is targeted at the correct audience. This is so the magazine advertises the correct product, for example in NME it will advertise more manly products such as Jack Daniel and Puma. Reader profiles are not just useful to show what the reader of a certain magazine like, It tells people what the whole genre enjoys. This means that people who are creating a magazine for the Rock genre can look at reader profiles for NME and Kerrang! This will tell the maker of the magazine what adverts will be the most effective in the magazine.
