Focus Group

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Magazine Focus Group

Focus Group Response
Why was the focus group useful?
The focus group was useful because it allowed me to find out information about a range of things such as: General information on how my target audience access music information, for example people in the focus group said that they access information on music through the internet. This helped me as I now know that I could put a internet link or a QR on the front of the magazine, this link would provide more information on the main article or of the magazine in general.
Another reason why the focus group was useful was because it verified that the price of my magazine was acceptable for the audience I was aiming it at. I chose a price of £2.50 for my magazine as it was similar to the price of magazine in the same genre, the focus group verified that it is an acceptable price.
The final reason why the focus group was useful was because I got information on how to make the magazine more appealing to my target audience. The focus group taught me that people in my target audience would buy a magazine over another if it had a better free gift or a better prize. Along with this the focus group said that if a magazine had a more professional layout it is more appealing on the shelf.


How has it helped you in the decisions you will make when creating your magazine?
The focus group helped me as it gave me some new ideas of how to make the magazine more 
Another new idea it gave me was to put a free gift or a prize on the front cover. I was going to do this anyway but the focus group suggested that they would buy a magazine over another based on the free gift, therefore i would make the gift or prize 

 Did you find out something that you did not expect to?
I did not find any information that I did not expect, however it did help me change some things on my magazine to make it more appealing.

 Has it made you change any of your initial ideas?
The focus group did make me change multiple things in my magazine such as: making the prize more visible and more noticeable for the audience, and putting a internet source somewhere within the magazine, so people can get more information. However these changes are nothing drastic and did not make me re-think all my previous ideas.